ghg|london are thrilled to announce two special new starters, Beatrix Julien and Niamh Wilson. The pair have joined the agency under the Creative Pioneers scheme, a work-based learning programme for companies in the creative sector. As part of the scheme, Beatrix will be working as a junior in the Studio and Niamh will be assisting the Accounts team, both based in the London office.
The pair joined the agency in June, so we had a welcome interview before they got too busy with their new roles:
ghg|london: Tell us a bit about yourselves, where have you come from?
Beatrix: As you know my name is Beatrix, I am 25 years old and I’m a born and bred Londoner. I have always taken an interest in the creative arts and literature, and I studied the two for my GCSE’s and English literature for my A levels. I hope to one day gain a degree in Graphic Design or Animation, but for now I prefer to gain as much work experience as I can.
Niamh: I’m 20 years old and I come from Eastbourne. I went to Ratton School Academy Trust and then went on to study at Sussex Downs College, where I took courses in Business, Law and Performing Arts. My plan was to attend University and study Marketing and Advertising, but I found that by taking part in an apprenticeship programme I could accelerate my learning.
ghg|london: What made you interested in advertising?
B: For the last year or so I have been trying to figure out what it is I’d specifically like to do with my artistic abilities, and it wasn’t until I was asked to design an invite for a baby shower that I began to explore the world of Graphic Design and Illustration. I like the idea of trying to conjure an image from someone else’s idea, and creating something that is both visually appealing while also symbolic of something greater.
N: After studying Business at Sussex Downs College, I found that I enjoyed the advertising units the most, which encouraged me to look for career progression in this sector.
ghg|london: What is exciting about joining ghg?
B: The possibility to learn so much more about what goes on behind the scenes, seeing first-hand how software is used, how staff communicate with each other and clients, and learning what it takes to do well in an advertising environment.
N: I think that the most compelling thing about working at ghg is helping to create award-winning content and simultaneously contributing skills that will enable the effective communication of potentially life changing healthcare. I’m excited to learn about all of the processes within the company and broaden my knowledge of advertising agencies! (Sweet bowl Fridays and Bar Night are also an added bonus!)
ghg|london: You two are our first Creative Pioneers – tell us what you think of the scheme.
B: The Creative Pioneers scheme is extremely helpful for people who would prefer to have the work experience but aren’t sure where to start. I believe it bridges the gap between those who are looking to work in the creative industry but lack a strong art background, and agencies who are willing to give those people a unique opportunity to learn more.
N: I think that the scheme is a really good way to learn the ropes and get your foot in the door.
ghg|london: We are going to follow up your story with us in six months. Tell us what you hope to have achieved by then?
B: I hope that I would have improved my skills to the point that I feel confident to take on any task presented to me. I also hope that I would have been able to convince my line manager to let me set up a home for a 16-foot Anaconda in the studio.
N: Within six months I would like to achieve a more in-depth understanding of the various processes that take place on a daily/weekly basis and begin to take on more challenging tasks within the business. Alongside this, it would be great to build upon relationships with clients.
The Creative Pioneers scheme facilitates year-round apprenticeship programmes for participating agencies and candidates to progress in the creative field. Alongside a paid, full-time work placement and on-the-job learning, successful candidates are awarded a recognized qualification in creative and digital media upon completion of their placement.
“We are absolutely thrilled to have Beatrix and Niamh on board and will be following their progress within our company closely. It's great for ghg|london to support new talent in the creative industries and we hope they will enjoy their time with us,” says Stephen Broadhurst, Executive Creative Director of ghg|London.
The agency will be checking in with Beatrix and Niamh over the next few months, so watch this space for anacondas and other news.
For more information on Creative Pioneers, click here.