ghg london and Darwin Healthcare Communications are delighted to announce a new, strategic partnership with Cancer Research UK, providing combined support to the charity’s health professional marketing team. The phased project will focus on analysing the effectiveness of the education programmes and communications to the NHS, working to define key messages and to deliver a comprehensive strategic and tactical marketing plan.
“We are thrilled to be working with ghg and to be able to draw on its specialist marketing resource to optimise our approach and increase impact,” says Samira Peters, Senior Marketing Manager at Cancer Research UK.
With plans to strategically roll out a comprehensive communications programme for NHS and HCP audiences throughout the UK, the work will start with an analysis of the success of primary care activities. The two agencies will use their specialist experience in medical communications and healthcare advertising to bring the client’s work into a more digital sphere as a cornerstone of Cancer Research UK’s activities.
“It’s a very exciting time, and we are very pleased to have such a prestigious partner to create outstanding work for,” says Rena Radia, Account Director and project lead at ghg london.
Watch this space!
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