New partnership with CRUK

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ghg london and Darwin Healthcare Communications are delighted to announce a new, strategic partnership with Cancer Research UK, providing combined support to the charity’s health professional marketing team. The phased project will focus on analysing the effectiveness of the education programmes and communications to the NHS, working to define key messages and to deliver a comprehensive strategic and tactical marketing plan.

“We are thrilled to be working with ghg and to be able to draw on its specialist marketing resource to optimise our approach and increase impact,” says Samira Peters, Senior Marketing Manager at Cancer Research UK.

With plans to strategically roll out a comprehensive communications programme for NHS and HCP audiences throughout the UK, the work will start with an analysis of the success of primary care activities. The two agencies will use their specialist experience in medical communications and healthcare advertising to bring the client’s work into a more digital sphere as a cornerstone of Cancer Research UK’s activities.

“It’s a very exciting time, and we are very pleased to have such a prestigious partner to create outstanding work for,” says Rena Radia, Account Director and project lead at ghg london.

Watch this space!

About Cancer Research UK

  • Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research.
  • Cancer Research UK’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.
  • Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating cancer relies on every pound donated.
  • Cancer Research UK has been at the heart of the progress that has already seen survival in the UK double in the last forty years.
  • Today, 2 in 4 people survive their cancer for at least 10 years. Cancer Research UK’s ambition is to accelerate progress so that by 2034, 3 in 4 people will survive their cancer for at least 10 years.
  • Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
  • Together with its partners and supporters, Cancer Research UK's vision is to bring forward the day when all cancers are cured.

For further information about Cancer Research UK's work or to find out how to support the charity, please call 0300 123 1022 or visit www.cancerresearchuk.org. Follow us on Twitter and Facebook.

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