Business Unit Director
Sarah joined ghg in 2011, bringing with her over 10 years of experience in healthcare communications and an outstanding record of delivering complex, multi-platform campaigns across Europe and globally. Sarah has extensive expertise in ensuring that strategic direction meets clients’ business needs and under her leadership ensures that, at country implementation level, client campaigns are executed true to their origins. From aligning with the overarching brand strategy to delivering full tactical toolkit of materials to meet a brand’s global objectives, there is not a lot Sarah’s team can’t do!
Currently, Sarah specialises in leading the dedicated cardiology team for one of ghg London’s biggest accounts, but her expertise spans many therapeutic areas including pain, allergy, cold and flu, dental, OTC, erectile dysfunction and HIV.
Sarah’s defining talent is her ability to build strong, lasting relationships. She is adept at accessing client needs, and able to very quickly establish herself and her team with clients. Sarah’s forward-thinking approach ensures that ideas are generated and implemented, which not only deliver to brief, but also make a difference and win awards.
Sarah hails from the quintessentially English town of Tunbridge Wells, but gained a cosmopolitan edge through her studies at La Sorbonne Nouvelle. In her free time she used to relax with a tune on the piano, but now is entertained at all hours by her beautiful new baby daughter.