Digital Strategy Director
Tom joined ghg at the end of 2016 from the UK government medicines regulator, MHRA, where he was in charge of revolutionising their digital and visual communications. Tom brings with him over 12 years’ experience as a digital strategist for some of the UK’s biggest consumer brands and several of the world’s biggest pharmaceutical companies.
Tom’s experience spans multiple sectors – from consumer and wellbeing, to charity, financial services and healthcare – and multi-format content, engaging a variety of audiences via multiple digital channels. His work has included overseeing multi-million pound advertising campaigns to engage audiences for Oxfam, as well as the creation and promotion of websites, apps and digital campaigns for the likes of Champagne Bollinger and the National Trust.
Tom has also successfully developed patient-centric digital programmes at Care UK, right across its primary and secondary care portfolio – including NHS treatment centres and GP surgeries – to its 100+ care homes and mental health services. More recently, Tom has worked with several major pharmaceutical companies at global, regional and local levels. Tom’s specialist areas of expertise include multi-format, creative digital content, digital platforms and social media campaigns via owned, earned and bought media.
Tom graduated from DeMontfort University with a degree in German and Media and, producing a dissertation on rhetoric as the language of persuasion, he continues to foster a passion for the use of language in communications, in particular the relationships between client communications and their audiences online.
While at work, Tom ensures that our clients recognise where their digital audience is, how they behave and how best to engage them. In his spare time, you will find him camping and canoeing with his family, probably along the rivers of Suffolk.